If you still have a few lingering confusions about cold emails, go-through the FAQs below:

What does ‘Cold Email’ mean?

Simply put, a ‘cold email’ is an email sent to a recipient you have not had any prior contact with. An efficient tool in the B2B world, it can turn into a highly effective marketing technique if utilized correctly.

Is Cold Email Spam?

Often confused to be spam, cold emailing is actually vastly different.

While a spam email is usually generic, automated, lacks audience research, and highly impersonal, a cold email, or a good cold email – is the opposite.

A cold email is sent after thorough target audience identification, has a personalized touch (e.g. your name and subject), and most importantly, an opt-out/unsubscribe option.

How can we ensure our Cold Email does not end up in Spam?

Although there is no sure-fire way to do this, a few options include personalization, refrainment from usage of certain phrases, and sending emails through reputable, warmed-up domains.

Is Cold Email Illegal?

There is a set of rules to follow when sending an email to a previously unknown contact.

This primarily encompasses of the GDPR in Europe and CAN SPAM in USA and Canada.

As long as you follow these rules – your cold email is completely legal and does not invite fines.

Does Cold Emailing violate GDPR?

As long as your email is to a targeted audience that might have interest in your product or service – it does not violate GDPR.

Does Cold Emailing violate CAN SPAM laws?

No, it doesn’t as long as the provisions of the law are met.

However, if you aren’t well-versed with the law, a good option can be to outsource cold emailing for a safer option.

What is Cold Email Marketing?

This describes cold emails sent after great target audience identification and marketing strategy planning. The emails are to attract potential customers to a product or service, and go from open rates to click-throughs and eventually conversions – resulting in a greater ROI when used as part of a greater digital marketing plan.

What is better; Cold Emailing or Calling?

Both are great marketing tools if utilized correctly. A blend of both could prove highly effective for your enterprise.

Is it difficult to write a good Cold Email?

The long and short answer to this – Yes.

A good cold email doesn’t adhere to a pre-defined template. It is crafted, like artwork, customized to the ideals of the enterprise. Thus, it encompasses numerous components apart from personalization only, to ensure the email doesn’t end up in the spam folder.

Should Cold Emails always be personalized?

Ideally, yes.

A personalized email does not come off as generic or automated – which can be an immediate put-off.

Should Cold Emails include images and videos?

It is not advisable. While pictures and videos can cause formatting issues, they also give the email an e-newsletter look; something we don’t want.

What is the length of a good cold email?

Remember, people rarely have the time or energy to read long, unwanted content.

Keep it short and engaging – define your own appropriate word limit.

How Can I ensure recipients open and read the cold email?

To enhance open rate and readability, keep your cold emails concise and engaging. Keep it concise, personalized, and get your message across in the first two lines.

Also, note the time for sending emails – morning works for those who check inboxes before commencing work, and evenings are good for a post-work email check.

Do I need to outsource my Cold Emailing?

It is your choice. However, with our expertise and experience at Webstem, outsourcing to us can pave the way for you to lead the market – one cold email at a time.

What makes the Cold Email Services of Webstem unique?

Representing an organization that grew on the basis of its email marketing strategy, we know what works in this digital age, and what doesn’t.

With a team qualified and proficient in copywriting, our cold emails are one of the best. It is not only us that say this – but we have testimonials to prove it!

Who writes the Cold Emails at Webstem?

Our team of expert copywriters know the ins and outs of drafting the perfect email copy for you.

I think my email domain is badly reputed. Can you check?

Yes, we can!

If needed, we can also set warmed up domains for you – to ensure your cold emails don’t trigger spam.

I bought an email list. Can we use it for Cold Emailing?

This is not advisable. Email lists are bought and sold multiple times, and rarely have content directly valid for your business. Instead, we can create lists for you after thorough research of your target market.

Do you check email addresses before sending Cold Emails?

Yes. Bouncing emails can hurt deliverability rates – thus we ensure the email addresses are valid.

How do you gauge the effectiveness of a Cold Email Campaign?

Bounce rate, open rate, response rate, and conversion rate are some of the many metrics used.

How can I contact you for more information about Cold Email services?

Feel free to reach out to us by booking a call here.